Edmonton Federation of Community Leagues
2012 Newsletter, Website, and E-News Advertising Opportunities
Our newsletters are digitally distributed to over 1900 league board members and 400 community interested citizens throughout Edmonton. This includes 154 Community leagues and their +100 000 members.
We distribute our newsletters to: the Edmonton Public Library, Pools, Public Schools, Community League Executives and Halls, City of Edmonton Community Resource Coordinators, and many other locations. This newsletter will be placed in locations where it will be read and re-read. The newsletter will also be available on our website in .pdf. to receive our weekly e-newsletter, email
communications@efcl.org with “Subscribe e-news” in the subject line.
Mechanical Requirements for all ads:
Advertising should be ‘camera ready’ and not require editing. If you need someone to create an advertisement for you, we do not perform creative work but are happy to refer you to options here in Edmonton.
Over 100 000 hits per month
FORMAT: jpg - jpeg
dimensions 450 width x 100 height pixels or 4.5 x 1 inches
72dpi maximum 30kb maximum
All support included (embedded), set to CMYK process or grayscale, all color converted to CMYK process. No bleed – no marks.
$350 Monthly placement - rotating with up to 5 different rotating advertisements maximum. To date, placements have been exclusive, with three placements on the largest hit locations - home page, league directory, and News page.
Below sample placement by the U of A Alumni in fall 2011:
Fall, Winter, Spring, Summer Newsletter:
Circulation: 2300 - Community League Board Members, Past Board Members, Community Partners, General Edmonton Public
Format:
Full color CMYK or Grayscale
High resolution jpg or eps ( CS2 to CS4 - embed fonts and images) minimum 300 dpi
No bleed, No marks, No compression
For eps files : All fonts / text converted to outlines.
5MB maximum
images baseline standard embedded
text converted to outlines
Business card size - $100 one issue
1/4 page ad 3.5” width x 5” height : $150 one issue
1/2 page ad 7” width x 5” height : $300 one issue
Maximum 10 ads per issue (excludes trade show issue)
Newsletter advertising deadlines:
Spring – March 18th 2012
Summer – May 15th 2012
Fall – August 7th 2012
Winter - November 4th 2012
E-News:
Circulation: 2300 - Community League Board Members, Past Board Members, Community Partners, General Edmonton Public
Format: Full color CMYK or Grayscale Low resolution jpg maximum 72 dpi 50 kb
Click-through Banner size 450 pixels width x 100 pixels height or 4.5” width x 1” height :
EXCLUSIVE: Only one sold per E-News $150
Publication occurs a minimum of biweekly, often weekly, and occasionally multiple times in a week. This fee is for one issue, and will occur within two weeks of the request. We will attempt to accommodate specified dates, but it may not concur with important news releases.
Date: Please try and book two weeks in advance.